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<channel>
	<title>Jose Arazatey</title>
	<link>https://josearazatey.com</link>
	<description>Jose Arazatey</description>
	<pubDate>Tue, 30 Jan 2024 22:17:23 +0000</pubDate>
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		<title>Intro</title>
				
		<link>https://josearazatey.com/Intro</link>

		<pubDate>Tue, 16 Jan 2024 21:49:23 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

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Jose Arazatey

With over 15 years of experience, Jose brings a unique creative blend to brand identity, art direction&#38;nbsp;
and digital content.</description>
		
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		<title>Text</title>
				
		<link>https://josearazatey.com/Text</link>

		<pubDate>Tue, 16 Jan 2024 21:49:24 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

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		<description>
	


PORTFOLIO


︎


</description>
		
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	<item>
		<title>Santa Julia</title>
				
		<link>https://josearazatey.com/Santa-Julia</link>

		<pubDate>Tue, 30 Jan 2024 22:17:23 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/Santa-Julia</guid>

		<description>
	︎︎︎Previous&#38;nbsp;Page&#38;nbsp;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/864c641a8d88a063e5343b4e46482ad16c2701d0d9d56c81088ee3bd9896a314/SJ_w1.jpg" data-mid="203209481" border="0"  src="https://freight.cargo.site/w/1000/i/864c641a8d88a063e5343b4e46482ad16c2701d0d9d56c81088ee3bd9896a314/SJ_w1.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e9427b489696af144cdc6e72f8aa1f86e9494a318fee18c6693b078c4a0d6c9/SJ_w6.jpg" data-mid="203209486" border="0"  src="https://freight.cargo.site/w/1000/i/7e9427b489696af144cdc6e72f8aa1f86e9494a318fee18c6693b078c4a0d6c9/SJ_w6.jpg" /&#62;

Santa JuliaIn 2014, Santa Julia Sanatorium was established as part of the San Roque Group, which operates 5 hospitals in Paraguay. These hospitals are affiliated with Asismed, the most important private health insurance in Paraguay, currently serving over 270,000 beneficiaries.


	

BrandingInspired by the corporate colors of the business group (blue and green, symbolizing commitment and health, respectively), Santa Julia emerges with gentle, curved lines in contrast to cool tones. A robust visual strategy has been developed to convey a sense of hospitality and warmth.
This branding project includes a logo, typography, signage and a guide ensuring a consistent experience across media.

	︎
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	<item>
		<title>Panamerica</title>
				
		<link>https://josearazatey.com/Panamerica</link>

		<pubDate>Tue, 16 Jan 2024 21:49:26 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/Panamerica</guid>

		<description>︎︎︎Previous Page 
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/194571a32bb99a0fcfa460451af4edf145f21f7aa8f093ca16f4c5ad165c5a1d/Financiera_Behance-page-copia_01.jpg" data-mid="202369704" border="0"  src="https://freight.cargo.site/w/1000/i/194571a32bb99a0fcfa460451af4edf145f21f7aa8f093ca16f4c5ad165c5a1d/Financiera_Behance-page-copia_01.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb8ddeb810e3a280269b1efff13da1cad3924df31559099cc7e0e3d78e8ca4f9/Financiera_Behance-page-copia_05.jpg" data-mid="202369709" border="0"  src="https://freight.cargo.site/w/1000/i/fb8ddeb810e3a280269b1efff13da1cad3924df31559099cc7e0e3d78e8ca4f9/Financiera_Behance-page-copia_05.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84ef50a59b1a91afdfb0651dfad439b7ec6d100afdc4a98feef7b497f1cd32a4/Financiera_Behance-page-copia_06.jpg" data-mid="202369710" border="0"  src="https://freight.cargo.site/w/1000/i/84ef50a59b1a91afdfb0651dfad439b7ec6d100afdc4a98feef7b497f1cd32a4/Financiera_Behance-page-copia_06.jpg" /&#62;

Financiera PanamericaIn 2021, Financial Institution Panaméricana was established as part of a group of companies in the real estate sector.


	

BrandingThe logo consists of a shield and a star, symbolizing security and a future of hope.
The color palette revolves around violet tones, representing creativity and imagination. As the fusion of blue and red, which are opposites, violet is portrayed through the balance, positioning us within the financial world and reaffirming the coherence between the brand and its visual representation.
The typography is both solid and modern, presenting Financial Institution Panaméricana as a young, friendly, and bold brand.


︎</description>
		
	</item>
		
		
	<item>
		<title>Lex Traditio</title>
				
		<link>https://josearazatey.com/Lex-Traditio</link>

		<pubDate>Wed, 17 Jan 2024 23:38:43 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/Lex-Traditio</guid>

		<description>︎︎︎Previous Page 
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4921ad9d2f760c8c40a642f403133949014f670b588291924c90c97000192a1/LT_w1.jpg" data-mid="203210758" border="0"  src="https://freight.cargo.site/w/1000/i/e4921ad9d2f760c8c40a642f403133949014f670b588291924c90c97000192a1/LT_w1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/253ea77f83380dd1c47e211b9511df389ebe458f38454ae715b109d6647e25a8/LT_w2.jpg" data-mid="203210759" border="0"  src="https://freight.cargo.site/w/1000/i/253ea77f83380dd1c47e211b9511df389ebe458f38454ae715b109d6647e25a8/LT_w2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d2635db2f134fe18fed3770cc22fd09252f91bc1b0274519cb7e6dac2c05318/LT_w3.jpg" data-mid="203210760" border="0"  src="https://freight.cargo.site/w/1000/i/9d2635db2f134fe18fed3770cc22fd09252f91bc1b0274519cb7e6dac2c05318/LT_w3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d01da25491ee69de95520ef822378456358e0b5b2350e8b315215ea9b1f5b14/LT_w4.jpg" data-mid="203210761" border="0"  src="https://freight.cargo.site/w/1000/i/5d01da25491ee69de95520ef822378456358e0b5b2350e8b315215ea9b1f5b14/LT_w4.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c114f9134915f4093cfc8c4aeabcfa6e2d187a30857374422078f66b7ffaf36/LT_w5.jpg" data-mid="203210762" border="0"  src="https://freight.cargo.site/w/1000/i/1c114f9134915f4093cfc8c4aeabcfa6e2d187a30857374422078f66b7ffaf36/LT_w5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d84b03b36ed63a76a4896789388eed437149437ba3d101d2949628b5c6c58399/LT_w6.jpg" data-mid="203210763" border="0"  src="https://freight.cargo.site/w/1000/i/d84b03b36ed63a76a4896789388eed437149437ba3d101d2949628b5c6c58399/LT_w6.jpg" /&#62;


	Lex TraditioIn 2020, during the Covid-19 pandemic, two lawyer friends decided to embark on the journey of entrepreneurship and establish their own law firm. This is the case of Lex Traditio, derived from the Latin "Lex" (Law) and "Traditio" (tradition).

.

 


	BrandingThe logo is a combination of the letters L and T, resulting in a shield with a strong concept of protection, incorporating other elements such as law and democracy (Greek column), justice (scales), and power (sword). An elegant and sober identity was crafted, drawing inspiration from the classical Roman aesthetic, a city widely known for its influence on the legal profession.
The application of the logo is primarily seen on social media platforms and in print materials.





︎</description>
		
	</item>
		
		
	<item>
		<title>AB Acounting</title>
				
		<link>https://josearazatey.com/AB-Acounting</link>

		<pubDate>Sun, 21 Jan 2024 15:25:30 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/AB-Acounting</guid>

		<description>
	︎︎︎Previous Page 
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a9b2552ae31811c0a8dea29dba791f1931db405f49e11aac38bae00b046233a/AB_W1_02.jpg" data-mid="202370617" border="0"  src="https://freight.cargo.site/w/1000/i/4a9b2552ae31811c0a8dea29dba791f1931db405f49e11aac38bae00b046233a/AB_W1_02.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1cca308806030281fc66a8d90191508da57119d51aa2eb1792d4d00241b7de0a/AB_W1_03.jpg" data-mid="202370618" border="0"  src="https://freight.cargo.site/w/1000/i/1cca308806030281fc66a8d90191508da57119d51aa2eb1792d4d00241b7de0a/AB_W1_03.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be3e86aab7d180400ebf38476d2fb8fd436d4c203ce897bd1e9a07056301c631/AB_W1_04.jpg" data-mid="202370619" border="0"  src="https://freight.cargo.site/w/1000/i/be3e86aab7d180400ebf38476d2fb8fd436d4c203ce897bd1e9a07056301c631/AB_W1_04.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bff8a25b2a67c677206c9fb38f02fc7c917021e07d311a21a932284d0851a8eb/AB_W1_05.jpg" data-mid="202370620" border="0"  src="https://freight.cargo.site/w/1000/i/bff8a25b2a67c677206c9fb38f02fc7c917021e07d311a21a932284d0851a8eb/AB_W1_05.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15ce94cb031f3332a36edcb69026b30fb4f6fdfe3d6bd9abcd5a0bfa5255b384/AB_W1_06.jpg" data-mid="202370621" border="0"  src="https://freight.cargo.site/w/1000/i/15ce94cb031f3332a36edcb69026b30fb4f6fdfe3d6bd9abcd5a0bfa5255b384/AB_W1_06.jpg" /&#62;
&#38;nbsp;
	AB AcounttingIn 2020, amid the Covid pandemic, this specialized tax consultancy brand was born.





 


	BrandingThe brand is a clear and impactful fusion of the initials A+B, creating a play of descending diagonal, curved, and vertical lines that form an imaginary circle. This graphic representation symbolizes numerical perfection and, simultaneously, the infinite.

The color palette consists of cool tones, conveying seriousness, professionalism, and freshness.

The brand's application is primarily focused on stationery printing.

︎</description>
		
	</item>
		
		
	<item>
		<title>Canatta</title>
				
		<link>https://josearazatey.com/Canatta</link>

		<pubDate>Fri, 19 Jan 2024 21:35:04 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/Canatta</guid>

		<description>
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/787f7a5d7905df8cb41a99fa54f123512e8e3b0e7f4c5cd7f91e08bfac98d92f/CA_w2.jpg" data-mid="202261769" border="0"  src="https://freight.cargo.site/w/1000/i/787f7a5d7905df8cb41a99fa54f123512e8e3b0e7f4c5cd7f91e08bfac98d92f/CA_w2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62ba90f0fc0d95502e917c92d1d4135a9720c6a836df091ace1c01bc32a89e6f/CA_w3.jpg" data-mid="202261770" border="0"  src="https://freight.cargo.site/w/1000/i/62ba90f0fc0d95502e917c92d1d4135a9720c6a836df091ace1c01bc32a89e6f/CA_w3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48ac882892a3f5f46381f91e215a9c4b91bfb9a54d5a954632f99aeeb16daf10/CA_w4.jpg" data-mid="202261771" border="0"  src="https://freight.cargo.site/w/1000/i/48ac882892a3f5f46381f91e215a9c4b91bfb9a54d5a954632f99aeeb16daf10/CA_w4.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5056f991e62d836bf027d385e381cfb05960f30d36b3b3656fc96d4bbb0a830e/CA_w5.jpg" data-mid="202261772" border="0"  src="https://freight.cargo.site/w/1000/i/5056f991e62d836bf027d385e381cfb05960f30d36b3b3656fc96d4bbb0a830e/CA_w5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a050512bd773edb2a6850faeac829e901594805ba274c5317cbaabfc787ed235/CA_w6.jpg" data-mid="202261773" border="0"  src="https://freight.cargo.site/w/1000/i/a050512bd773edb2a6850faeac829e901594805ba274c5317cbaabfc787ed235/CA_w6.jpg" /&#62;

	CanattaIn 2017, Canatta &#38;amp; Asociados was created, formed by a couple with extensive experience in real estate. Such is the case of Diego and Milca, who merge their knowledge in construction and business, respectively.





 


	BrandingThe logo represents the union of the initials C+A, which, with earthy tones and geometric shapes, rise, conveying a solid synthesis of building and construction. This is due to the ascending lines that form an arrow pointing to the sky. As a secondary color, a sober blue tone is chosen, representing security and trust.

The application of the logo extends from stationery prints to personal protective equipment and digital media, maintaining a constant presence on social media.



︎</description>
		
	</item>
		
		
	<item>
		<title>Basstonic</title>
				
		<link>https://josearazatey.com/Basstonic</link>

		<pubDate>Tue, 16 Jan 2024 21:49:28 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/Basstonic</guid>

		<description>
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/573a5d5903b8739a22003911bf9e2333bc96ef2227b06eb2fbd35967ae72e629/BassT-Behance-copy_01.jpg" data-mid="202163681" border="0"  src="https://freight.cargo.site/w/1000/i/573a5d5903b8739a22003911bf9e2333bc96ef2227b06eb2fbd35967ae72e629/BassT-Behance-copy_01.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d01e84e54a0e189b4b79b4c79750c6d5cbd98f10d988e18cf5132753806b093/BassT-Behance-copy_02.jpg" data-mid="202163682" border="0"  src="https://freight.cargo.site/w/1000/i/0d01e84e54a0e189b4b79b4c79750c6d5cbd98f10d988e18cf5132753806b093/BassT-Behance-copy_02.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54721a7756fbfe82970e7894653d7f6954c0ea4a2cb66781b8c28d99f750954e/BassT-Behance-copy_08.jpg" data-mid="204117693" border="0"  src="https://freight.cargo.site/w/1000/i/54721a7756fbfe82970e7894653d7f6954c0ea4a2cb66781b8c28d99f750954e/BassT-Behance-copy_08.jpg" /&#62;
BasstonicIn 2018, the double bass quartet was born with the formation of 4 friends who graduated from the National Conservatory of Music in Paraguay.

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	BrandingThe logo project was commissioned by Alejandro, the creator of "Basstonic," characterized by covering international hits using the double bass as the sole and primary instrument.

The development of the visual identity involves the use and subsequent fusion of musical notes with the quartet's name. The main element is the Bass Clef, typically used in writing music for the double bass. Intertwined sinuous lines are added, and a color palette of citrus tones is used, connoting dance and rhythm.
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	<item>
		<title>123 Miro</title>
				
		<link>https://josearazatey.com/123-Miro</link>

		<pubDate>Wed, 17 Jan 2024 23:27:30 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/123-Miro</guid>

		<description>
	︎︎︎Previous Page 
	︎ Index
	Next Page ︎


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57eed8d56799183ba531aafb612603c969bf956228130676cff016c5bda28e98/123_w1.jpg" data-mid="202219280" border="0"  src="https://freight.cargo.site/w/1000/i/57eed8d56799183ba531aafb612603c969bf956228130676cff016c5bda28e98/123_w1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24bc11cff102da03800c3dcd1d7a11a73b828e9fcc8db8b68ef3d30626f1ca54/123_w2.jpg" data-mid="202219281" border="0"  src="https://freight.cargo.site/w/1000/i/24bc11cff102da03800c3dcd1d7a11a73b828e9fcc8db8b68ef3d30626f1ca54/123_w2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/902242128a7bc56da7d94315dcaf7d527d9ddc2f31cf4575588e1b59ca8adb24/123_w3.jpg" data-mid="202219282" border="0"  src="https://freight.cargo.site/w/1000/i/902242128a7bc56da7d94315dcaf7d527d9ddc2f31cf4575588e1b59ca8adb24/123_w3.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef623a6f3ca65a892fcf7ddc4ad39822979f9366d3985c76ec74d473030fac56/123_w5.jpg" data-mid="202219284" border="0"  src="https://freight.cargo.site/w/1000/i/ef623a6f3ca65a892fcf7ddc4ad39822979f9366d3985c76ec74d473030fac56/123_w5.jpg" /&#62;

	123 miroIn 2017, 123 Miro was born, a project led by the visual artist Silvana Domínguez. Silvana, who navigates between her artistic production and her passion for teaching, was inspired to create this project centered around art and children.

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	Branding123 Miro is an art school and workshop, a cultural space with a team of artists trained at the National University of Paraguay.

Drawing inspiration from the Spanish visual artist Joan Miró, the visual identity incorporates graphic elements present in his artwork. Additionally, a palette of primary colors and an ascending asymmetrical typography were chosen, referencing numerical counting and simultaneously infusing a playful character, thus solidifying the brand's identity.

The application of the logo extends to signage, stationery printing, and digital flyers.



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	<item>
		<title>Mega Watts</title>
				
		<link>https://josearazatey.com/Mega-Watts</link>

		<pubDate>Sat, 20 Jan 2024 00:01:28 +0000</pubDate>

		<dc:creator>Jose Arazatey</dc:creator>

		<guid isPermaLink="true">https://josearazatey.com/Mega-Watts</guid>

		<description>
	︎︎︎Previous Page 
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	Next Page ︎



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a38a49198fd60b528c608924660223c9aff412d9bebcb43fe18ef41ea098aa4d/MG_w1.jpg" data-mid="202261883" border="0"  src="https://freight.cargo.site/w/1000/i/a38a49198fd60b528c608924660223c9aff412d9bebcb43fe18ef41ea098aa4d/MG_w1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/062b949d0b89a8c78b15c7eed0f19f099a2305e8c9e50c2cf924b840136467e0/MG_w3.jpg" data-mid="203211826" border="0"  src="https://freight.cargo.site/w/1000/i/062b949d0b89a8c78b15c7eed0f19f099a2305e8c9e50c2cf924b840136467e0/MG_w3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6957b9e2d7d7d828098e41b014667dbdf3ae7361c3872982d9f7bddb91328998/MG_w2.jpg" data-mid="203211825" border="0"  src="https://freight.cargo.site/w/1000/i/6957b9e2d7d7d828098e41b014667dbdf3ae7361c3872982d9f7bddb91328998/MG_w2.jpg" /&#62;

	Canatta
In 2017, Canatta &#38;amp; Asociados was created, formed by a couple with extensive experience in real estate. Such is the case of Diego and Milca, who merge their knowledge in construction and business, respectively.





 


	Branding
The logo represents the union of the initials C+A, which, with earthy tones and geometric shapes, rise, conveying a solid synthes building and construction. This is due to the ascending lines that form an arrow pointing to the sky. As a secondary color, a sober blue tone is chosen, representing security and trust.

The application of the logo extends from stationery prints to personal protective equipment and digital media, maintaining a constant presence on social media.




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