Tata Mbegue
In 2020, Tata (fire) Mbegue (slow) was born, which in the native language of Paraguay, Guaraní, means - Slow Cook -. This is closely linked to the artisanal production process of bone broth, which undergoes a slow cooking of 12 to 24 hours for the extraction of nutrients.
In 2021, Tata Mbegue was awarded as the Brand of the Year on the Paraguayan entrepreneur reality show "El Audaz," receiving a prize of $70,000 for investment in its growth.
Branding
With bold typography and the iconography of fire represented by a small flame, the brand gains prominence and clarity in its reading. The color palette primarily includes warm tones, with the addition of a cold tone referencing different product subcategories.
The application is evenly distributed between digital and print, with a strong presence on social media.
