Santa Julia
In 2014, Santa Julia Sanatorium was established as part of the San Roque Group, which operates 5 hospitals in Paraguay. These hospitals are affiliated with Asismed, the most important private health insurance in Paraguay, currently serving over 270,000 beneficiaries.
Branding
Inspired by the corporate colors of the business group (blue and green, symbolizing commitment and health, respectively), Santa Julia emerges with gentle, curved lines in contrast to cool tones. A robust visual strategy has been developed to convey a sense of hospitality and warmth.
This branding project includes a logo, typography, signage and a guide ensuring a consistent experience across media.
