Financiera Panamerica
In 2021, Financial Institution Panaméricana was established as part of a group of companies in the real estate sector.
Branding
The logo consists of a shield and a star, symbolizing security and a future of hope.
The color palette revolves around violet tones, representing creativity and imagination. As the fusion of blue and red, which are opposites, violet is portrayed through the balance, positioning us within the financial world and reaffirming the coherence between the brand and its visual representation.
The typography is both solid and modern, presenting Financial Institution Panaméricana as a young, friendly, and bold brand.
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