Lex Traditio
In 2020, during the Covid-19 pandemic, two lawyer friends decided to embark on the journey of entrepreneurship and establish their own law firm. This is the case of Lex Traditio, derived from the Latin "Lex" (Law) and "Traditio" (tradition).
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Branding
The logo is a combination of the letters L and T, resulting in a shield with a strong concept of protection, incorporating other elements such as law and democracy (Greek column), justice (scales), and power (sword). An elegant and sober identity was crafted, drawing inspiration from the classical Roman aesthetic, a city widely known for its influence on the legal profession.
The application of the logo is primarily seen on social media platforms and in print materials.
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