123 miro
In 2017, 123 Miro was born, a project led by the visual artist Silvana Domínguez. Silvana, who navigates between her artistic production and her passion for teaching, was inspired to create this project centered around art and children.
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Branding
123 Miro is an art school and workshop, a cultural space with a team of artists trained at the National University of Paraguay.
Drawing inspiration from the Spanish visual artist Joan Miró, the visual identity incorporates graphic elements present in his artwork. Additionally, a palette of primary colors and an ascending asymmetrical typography were chosen, referencing numerical counting and simultaneously infusing a playful character, thus solidifying the brand's identity.
The application of the logo extends to signage, stationery printing, and digital flyers.
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